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Home » Ontario College Diploma Program » Tourism and Hospitality Management » Travel and Tour Operations

Introduction of Hotel Management and Hospitality Industry

  • Description
  • Knowledge & Skills
  • Curriculum
  • Textbooks/Manuals
  • Teaching & Evaluation

This introductory course provides an overview of the hospitality and hotel industry, its growth and development, industry segments and their distinguishing characteristics, trends and current concerns. Students are introduced to the hotel business, including Hotel development and ownership, classification, hotel integration, marketing consortium, hotel chains, and related case study.

Knowledge 

Core Competency: Hotel business and marketing basics

  1. Identify characteristics of the hospitality industry both past and present;
  2. Describe structures of the hotel industry and different classifications of hotels;
  3. Understand concepts of marketing consortium and the trends of hotel development

 

Skills

Core Competency: Apply concepts into current hotel industry

  1. Base on trends of hotel development, set up future goals and objectives;
  2. Able to come up with improve suggestions related to hotel business, decided whether to franchise or not;
  3. Classify different types of hotels by their characteristics.

Course Content

1. Introduction of Hospitality and Hotel Industry (6 Hours)
2. Introduction of Hotel Business (6 Hours)
3. Hotel Marketing Part 1 (6 Hours)
4. Hotel Marketing Part 2 (6 Hours)

Introduction to Hospitality (4th Edition) by John R. Walker

Method of Evaluation 

Type   Number % value
  Activity (Discuss and presentation)  1  40%
  Quizzes  2  20%
  Final Exam  1  40%

Teaching Method 

Method Number of Hours
  Lecture  24

Related Courses

Course Content

1. Introduction of Hospitality and Hotel Industry (6 Hours)
2. Introduction of Hotel Business (6 Hours)
3. Hotel Marketing Part 1 (6 Hours)
4. Hotel Marketing Part 2 (6 Hours)

Registered as a private career college under the Private Career College Act, 2005.

The Newbarry College of Business, Service and Technology is a member of the National Association of Career Colleges.

 The Newbarry College of Business, Service and Technology is a member of the Career Colleges of Ontario.

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